HubSpotHubSpot v. Pardot: Which Marketing Tool is the Best Fit for Your Reporting Needs?Marketers spend so much effort developing and executing their campaigns. That being said, almost all would agree how critical reporting is!
HodgepodgeFive Form Mistakes Marketers See EverydayTop Five Form Mistakes #poppystechaid (and other marketers) See On A Daily Basis: 1. Using free-text fields in lieu of standardized...
HodgepodgeHow To Avoid Over-Emailing Your ProspectsThere's a fine line between 'not enough' and 'too many' email sends to your prospects. The goal is to send enough emails to keep your...
MCAE (Pardot)The Phantom 'Date/Time' Field Type in PardotIf you're looking for the Date/Time field type option within Pardot, you can stop because it's not available! While available on the SFDC...
MCAE (Pardot)The Recycling Bin vs. Permanent Deletion of Prospects in PardotPreviously in Pardot, if a prospect was in the recycle bin but still had an active browser cookie, any visit to one of your tracked web...
MCAE (Pardot)Optimize Tagging Strategy in PardotTags are significantly underutilized in the Pardot world. Why? That is a mystery considering they are a key segmentation method that can...