The rise of the digital ticket, or e-ticket, was born out of necessity. The e-ticket was first used by moviegoers. Since its invention, many industries have pushed the paperless method of ticketing.
A digital ticket allows 24/7 accessibility - which is ideal for customers - and saves vendors millions in printing and manpower. Not to mention, digital ticketing is harmless to the environment and a digital ticket can’t be forgotten at home.
Digital tickets are used across many industries. Digital tickets are used for venues and events, such as concerts or sporting games. They are also used by airlines, car rental agencies, trains and buses. Digital tickets are so commonly used nowadays, that it’s become difficult to find a vendor that provides a physical ticket. For many vendors, the only option is a digital ticket.
Common digital ticketing objections:
Refusal to give out personal information. Individuals that fear identity fraud may have difficulty giving out their personal information when purchasing a digital ticket. However, these worries would be like the worries of any online transaction.
Some individuals may worry that their information is being sold to a third-party vendor or used for marketing. While these fears are legitimate, they are irrational in today’s digitally-driven world.
Skepticism based around the digital ticket. Though digital ticketing is on the rise, many individuals remain unsure about digital ticketing. Rest assured, digital ticketing has actually technically been a thing since 1991.
Difficult to gift. Sure, when paper tickets were a thing, they were easy to give away. But that’s not to say that a digital ticket cannot be gifted. Some ticketing agencies and organizations offer easy methods to transfer digital tickets to family, friends, etc. In other instances, digital tickets can be gifted right at checkout.
Difficult to resell. Depending on the location, reselling a ticket may not be legal. But if it is, customers should choose a safer route, such as transferring a ticket. Selling a digital ticket can be done but poses great threats for the seller, such as being ripped off or robbed.
No souvenir. Many individuals prefer a printed ticket so it can be saved as a souvenir. This tends to be a habit of the older generation. Nonetheless, if a screenshot just won’t do, asking for a commemorative ticket might do the trick. It’s important to remember the perks of a digital ticket when weighing out options.
Security Risks with Digital Tickets
Despite the convenience, electronic ticketing is not without flaw. The biggest risk to digital ticketing is identity fraud and security. Since digital tickets can be printed at home or accessed via an app, extensive authenticity is needed when purchasing tickets.
Unfortunately, not all customers are mindful of this crucial step, making it easier for duplication of digital tickets.